For most of slot machine history, the games were gambling devices, pure and simple.

Bells, stars, bars and fruit symbols sufficed as long the emphasis was purely on wins and losses.

But the 1990s brought an expansion of legalized gambling across the United States, and that attracted millions of new players. Slotmakers made it a goal to keep those new players entertained by making the games fun to play beyond wins and losses. One way to that’s been accomplished has been through licensing pop culture icons and adapting elements into game play with bonus events, video, audio and specialty reel symbols.

Categories sometimes overlap, but slots turn to pop culture in three key areas:

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